More and more people are concerned
about the effects synthetic chemicals have on health. Studies have
shown that common household cleaners may contain cancer causing
agents that can lead to health problems over time.. Plus, many people
are allergic to the ingredients in these cleaners and home care
products. Here's a chance to start a unique business helping people
reduce exposure to these harmful cleaning products.
With limited time, more and more people
are hiring a cleaning service to keep their home presentable.
Why not start a organic cleaning business that uses 100% natural
cleaning products? This idea would certainly appeal to the health
conscious consumer as well as to the consumer who has children,
pets, or allergies to certain chemicals.
With the growing number of natural
cleaning products on the market these days, it shouldn't be difficult
to find the organic cleaning products you need to service your accounts.
If you're not satisfied with what's available, there are simple
recipes for making your own using such common ingredients as vinegar
and baking soda. Plus, these natural cleaners really work.
Give your new business a memorable
name such as "Green Clean Household Cleaning Service"
or "Green and Clean Maid Service" ( do a trademark
search to be sure you're not impinging on someone else's intellectual
property). You can have the name of your cleaning business printed
on your truck which has been painted a very natural shade of light
green. Choose an appropriate logo such as a green leaf to make the
name stand out.
Hire groups of college students who
are concerned with the environment to clean houses. It would be
clever to have them wear white T-shirts with your company name and
logo printed in green on the shirt. Give them the title of "Organic
Cleaning Consultants".
Your best means of gaining customer
accounts is to educate consumers about what makes an organic cleaning
business different. Your brochure should emphasize the dangers
of household cleaning products and the potential for the chemicals
in these products to cause allergic reactions. Your market will
primarily be white collar, younger, working men and women who have
a strong interest in health and the environment. To reach this demographic
group, place your brochure in doctor's offices, in hospitals, allergy
clinics, natural food grocery stores, and vitamin shops.
Other ways to market your organic
cleaning business is giving talks to civic groups on the danger
of household chemicals and the alternatives available. You can also
write and publish articles on the importance of using natural household
cleaning products to protect your health. These can be published
online to direct people to your website or used as press releases
to gain free publicity.
The possibilities are endless with
this unique business idea. Who knows? You might be so successful
that you end up franchising your new natural cleaning business.
