Discover how to make your book show you the money before you
write it. Design it with passion points and sell WAY more!
Imagine thousands of people buying your book all over the world
in the coming year. Furthermore, they love it and write you about
how it has helped them. They even email all their friends about
your insightful book. Sound far fetched? Believe it; it could happen
to you! Keep reading only if you want to give your message the selling
chance it deserves.
To start with, every part of your
book should be a compelling part of your message. Every part should be written
passionately and designed to be a sales tool. Touch your readers' emotion with
passion for your topic and you'll sell more books. In fact, when you design
your book to include the passion points below, you'll sell more books than you
ever imagined.
Passion Point 1 Write Your Book's Thesis Statement
Write your book's central thought or main point into a one sentence
thesis. This one sentence thesis proclaims the general mission of
your book. If you want your readers to keep reading to the end,
write tightly focused copy. Make every sentence and every chapter
support your thesis statement. Better yet, if you're writing your
book fast (Write Your Best Book Now - 7 Step Program) using the
question-answer method the thesis is the main solution your book
offers.
Passion Point 2 Direct Your Book to Help One Targeted Audience.
I don't want to hurt your feelings but not everyone will want your
book. Even so, I am convinced there's a community of people in your
field waiting for you to solve their problem. What problems does
your message solve for them? Develop an audience profile (picture)
and keep it in front of you as you write. That way you can visualize
a real person to solve problems for. Additionally, knowing your
market before you write will help you write focused, compelling
chapters. Writing to a specific person or group of people will keep
your readers reading to the end. Write too general and your readers
may fall asleep and never come back to your book after they wake.
Passion Point 3 Sizzle Your Book Title and Cover.
Your
title may well be 90% of the pulling power for your book. Researchers
say you have 4 seconds to hook your potential buyer. An excellent
title is short. The top titles are benefit driven. Don't forget
to heat them up with emotion. Use terms your audience can relate
to. Use action words and verbs. Quantify change with ways and time
limits. Use one or two word ideas to tell a story. Pledge change.
Spark interest. Instead of "How to Write an E-book" the
author chose the title "Ten Secrets to Write Your E-book Like
a Winner." She quantified change, sparked interest and branded
her title.
Passion Point 4 Invest In Your Front Cover
Have
you seen the sign, "We Buy Ugly Houses!" Based on the
company's popularity, it works for them. But it doesn't work in
the book business. Ugly book covers get overlooked. Well designed
book covers sell! Hire a professional graphic designer to help you.
Professionally designed covers costs from $130-1400 or more. The
cover of your book helps make the important first impression with
readers and even book-sellers. Remember, the attention of your potential
customer is captured largely and first by the cover design.
Passion Point 5 Compose Your Book Back Cover Before You Write.
This
is ranked the second most important "Passion Point" for
your book. Think about it in choosing a book to read for yourself,
how many times did the title and front cover hook your interest
enough to pick it up? Then usually you turn it over to see if you
really want to read it. On the back cover, you put the most compelling
ad copy, benefits, testimonials, and a small blurb (bio) about yourself.
If your prospective buyer likes it they will buy instantly. If they
need more information to make the decision they will preview your
introduction and table of contents.
No matter how good your book is, if you don't use the
above simple tips in setting it up you may never sell as many books
as your message deserves. Start today. Enthusiasm and passion are
contagious. Give your book the best selling chance possible. Fill
it with enthusiasm and passion for your topic to sell more books
than you ever dreamed. see Reviews
Sell Books
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© Earma Brown, 11 year author, business owner, web developer
who helps service business owners, professionals and writers who
want to write their best book now! Earma mentors other writers and
business professionals through her monthly ezine iScribe. Send any
email to iscribe@writetowin.org for free 7 lesson mini-course Jumpstart
Writing Your Best Book Now! or visit her at http://www.writetowin.org
for more book writing tips.
