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Types of Logos

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There are Basically Three Types of Logos: Text, Symbol and Text-Symbol Logos

Text Logos-
Words in their purest form really ARE images. Type fonts come in thousands of shapes and sizes, all of which convey different impressions to the audience. A thick, bold font conveys strength and power. A script font conveys elegance and austerity, and a slanted typeface conveys movement. Therefore, your company name can actually become your own logo, provided your type font displays the intended qualities of your organization and the products or services you offer. IBM and the NFL are great examples of company name logos.

Symbol Logos-
A symbol logo relies on an image or images that convey an actual or abstract representation of a business. And because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about. This is why the use of a symbol logo is more challenging than a company name logo. Using a symbol in your logo has several possibilities.

It may be a take on a company name. One example would be a logo that includes an image of a bear for a company that calls themselves "Big Bear Tours".

A symbol logo may create an entirely new ‘symbolic' meaning. For instance, 20 years ago, people didn't associate the Nike "swoosh" with the company. But due to its tremendous growth and its presence everywhere, people have immediately grown to associate "Nike" whenever they see a swoosh. The same is true for the McDonald's golden arches, or many national flags.

Text and Symbol Logos-
Sometimes, a brief amount of text, or just an abbreviation, compliments the symbol and provides that extra bit of clarity of what the business is about.

There are many things to consider when deciding on the logo that will best fit the image of your company. You should never limit yourself to just one option. It's not uncommon for someone who's creating a logo to very easily see an image they personally like and think it would look attractive in one format without giving thought to how it will look everywhere else. So it's important to keep in mind that it's not necessarily about what you want your logo to look like, but more importantly, it's how your audience will perceive your logo.


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