Logo
Tips:
Three Things You Must Keep in Mind When Creating Your Logo
1)
Your company logo should be compatible with the image you want to
portray
If
you are a financial or legal institution, you will probably want
a logo image that is more conservative in design and color. Navy
blue, maroon, and dark teal are good color selections for projecting
a conservative image.
If
you're an artist or a savvy computer programming company, you
may want a logo that is more abstract and contemporary. Shapes and
symbols are often a good choice for an abstract look. Using basic
colors on a very unique design will often give a contemporary look
and feel as well.
2)
Your company logo design should be a simple as possible
One
reason your logo should be simple is that people process an image
in their mind more readily than words. In addition, the simpler
your logo is, the easier it will be for your graphic designer to
resize and recolor it for various design purposes. You will need
to have the ability to easily produce various sizes of your logo
(small, medium, and large), a web-ready version and a print-ready
version of your logo, and a black-and-white and color version. Always
plan beyond your initial design purposes for your logo since the
ultimate goal of your business is to expand.
3)
Your company logo should be unique and recognizable
There
are two reasons you need a unique logo. First, you want people to
see a visual representation of your company or business. When people
see your logo, you want them to immediately associate that logo
design with you and no one else. You don't want your logo to
be a piece of clip art because someone might associate that clip
art with your competitor. Using an image or a typeface that is all
too common defeats the purpose of having a logo, and can even have
a negative backlash among your audience who would view your company
as unimaginative.
Finally,
you will need to have the ability to trademark your logo. Having
a unique corporate identity is important because you don't want
to violate any copyrights or trademarks of other companies. If your
logo is too similar to another one that's already been trademarked,
then it's in your best interest to modify or redesign the logo.
What it would cost you in time and money to have it redone would
be very small compared to winding up in court for a copyright violation.
If
your logo is simple and unique, people will associate your logo
with your company. When done properly, a logo is one of the simplest
ways to make a brand name recognition impact.
