If
you're on a quest for the perfect company logo it's probably
a good idea to look back at the origin of logos. You also should
understand what a logo is and what it can do to promote your company
image.
The
first apparent use of logos can be traced back to ancient Greece.
The symbol of a snake wrapped around a staff was traced to the Greek
god Hermes. It was later adapted for Asklepios, the Greco-Roman
god of medicine. You probably will recognize the caduceus symbol
as it is still used today by medical doctors.
Back
in early Greek and Roman times, many of their coins depicted monograms
of rulers or towns. By the 13th century the use of logos as trademarks
was commonly used by masons, goldsmiths, paper makers and printers
who all left their mark. The maker's mark was usually his initials
or signature. Sometimes these marks included a family crest &
another early use of symbols as logos. It was used as a way to show
quality and lend respectability in a commercial venture.
We
use logos today for the same reasons they were used historically
-- to show pride in our product or service. We also use logos to
help our company get noticed and leave an impression with the intended
audience. A dictionary definition of logo is as follows:
Logo:
A name, symbol, or trademark designed for easy and definite recognition,
especially one borne on a single printing plate or piece of type.
With
today's technology companies love to put their logos everywhere,
including: business cards, letterheads, envelopes, statements, invoices,
fax forms, checks, refrigerator magnets, hats, pens, watches, vehicles,
storefronts, windows, websites, print advertising, newspaper ads,
signs, and many, many more things.
Since
your logo represents you and your company in so many ways it's
really important that you do the following:
First
and foremost, make sure your company name is actually available
for use by registering your trademark. A trademark is a word, name,
symbol, device, or a combination of these elements used in commerce
to identify the goods of the manufacturer. Before you invest the
time and money creating a company logo, file a federal registration
of your trademark 'company name'. Obtaining a registered mark will
serve as evidence of your rights to that mark, giving you one less
thing to worry about. Search the Internet for many helpful articles
of information regarding forming a corporation or LLC.
Next,
it's critical for you to educate yourself on what makes a good
logo design. You should do this before you decide to hire a logo
artist or use some other method to develop your new logo. You'll
find that there are many factors you should consider from visual
ascetics to file format types, uses and limitations. We hope that
many of the articles we've made available to you on this site
will help in your quest for the perfect company logo.
