If
you're on a quest for the perfect company logo it's probably
a good idea to look back at the origin of logos. You also should
understand what a logo is and what it can do to promote your company
image.
The
first apparent use of logos can be traced back to ancient Greece.
The symbol of a snake wrapped around a staff was traced to the Greek
god Hermes. It was later adapted for Asklepios, the Greco-Roman
god of medicine. You probably will recognize the caduceus symbol
as it is still used today by medical doctors.
Back
in early GDo You Really Need a Company Logo?
Very simply, the answer is "yes!". But before we say "why",
let's define what a logo is:
Very
simply, a logo is a name, symbol, or trademark of a company or organization.
Logos can be made up of text that is configured in a unique way.
Your logo can be an illustration with your company's name on or
around the illustration. Or your logo can be a symbol. A logo may
also be a combination of these, but its goal is always to project
the company's intended image.
One
reason is people process images in their mind more readily than
only words. A logo is a visual stimulation that jumpstarts the audience's
memory, leaving a greater impression than words alone. It is the
simplest and most direct way to promote your business presence.
Think of it like your "what we're about" statement
without the long-winded speech.
Logos
give you brand recognition and add visual appeal to any document
or web page you publish. And since your logo is a one-of-a-kind
graphic image, people's eyes will naturally be drawn to it
both on the web and on your printed materials.
Studies
indicate that the average child can recognize and identify over
85 corporate images, but only a handful of species of birds. Clearly,
this is the result of many successful advertising campaigns and
some effective logo designs.
Another
important reason to have an excellent logo design is to raise the
impact of your website and/or product. A professional, eye catching
logo immediately establishes an impact and the perception of a higher
level of credibility. Conversely, a poorly designed logo can do
irreparable damage to your corporate image. After all, in e-commerce,
your site is your store. In the "real" world, it would
seem doubtful that you would invite your potential clients into
a dirty, grungy store and expect them to buy something from you.
So, make your customer prospect's first impression a good one
with a nice, professional logo!
